目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 重疾险产品市场发展情况....................................................................................31.1 开原市重疾险发展概况...............................................................................31.2 中国人寿开原支公司重疾险销售现状.......................................................52 中国人寿重疾险产品发展问题...........................................................................72.1 理赔异议多...................................................................................................72.2 销售服务质量欠佳.......................................................................................82.3 宣传推广渠道单一.......................................................................................92.4 售后服务环节薄弱.......................................................................................93 中国人寿重疾险产品发展对策..........................................................................113.1 重大疾病险实行专业化经营.....................................................................113.2 提高代理人队伍素质.................................................................................113.3 完善重疾险宣传推广渠道.........................................................................133.4 加强售后服务环节.....................................................................................13结 论.................................................................................................................15参考文献.................................................................................................................1...
