目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 开原中国人寿保险公司寿险业务概述及营销现状...........................................31.1 业务概述.......................................................................................................31.2 营销现状.......................................................................................................32 开原中国人寿保险公司寿险产品营销问题.......................................................62.1 产品营销渠道单一.......................................................................................62.2 产品缺乏创新...............................................................................................62.3 从业人员服务行为不规范...........................................................................72.4 居民购买意愿不足.......................................................................................83 开原中国人寿保险公司寿险产品营销策略改进建议.......................................93.1 完善产品营销渠道.......................................................................................93.2 注重产品创新.............................................................................................103.3 健全人才培养机制.....................................................................................103.4 加强寿险产品宣传力度.............................................................................12结 论.................................................................................................................13参考文献.................................................................................................................14致...
