目 录摘 要............................................................................................................IAbstract.............................................................................................................II引 言...........................................................................................................11 辽宁地区寿险销售渠道现状............................................................................31.1 辽宁地区寿险销售渠道现状..................................................................31.2 销售渠道间竞争现状.............................................................................31.3 中国平安辽宁分公司寿险销售渠道现状................................................42 辽宁省中国平安寿险电子商务发展 SWOT 分析..............................................62.1 优势与劣势分析....................................................................................62.2 机会与威胁分析....................................................................................63 辽宁省中国平安寿险销售渠道间竞争中存在的问题........................................83.1 竞争手段过于单一................................................................................83.2 电销的局限性影响业务的拓展...............................................................83.3 消费者对互联网营销的信任感不足.......................................................93.4 保险互联网营销专业人员的匮乏.........................................................104 解决辽宁省平安寿险销售竞争渠道竞争问题的对策......................................114.1 运用人工语音智能提升竞争手段.........................................................114.2 电话营销与互联网营销相结合.............................................................114.3 整合线上线下的资源提升客户信任度..................................................124.4 提升在岗人员专业的技能培训.............................................................13结 论...........................
