目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 沈阳华泰保险现状分析........................................................................................31.1 沈阳华泰保险公司基本现状.......................................................................31.2 华泰人寿保险产品.......................................................................................31.3 华泰保险公司的偿付能力信息...................................................................62 沈阳华泰保险现阶段存在的问题........................................................................82.1 粗放型业务发展模式面临瓶颈制约...........................................................82.2 寿险业社会声誉不佳...................................................................................82.3 寿险产品同质化现象加剧...........................................................................82.4 产品营销渠道单一.......................................................................................93 推动沈阳华泰保险发展的对策建议..................................................................103.1 实现从粗放型向集约型经营发展方式转变.............................................103.2 强化寿险行业声誉建设.............................................................................103.3 提升寿险企业产品研发创新能力.............................................................103.4 积极利用“互联网+”强化直营渠道建设...............................................10结 论.................................................................................................................12参考文献........................................................................