目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 人保财险大连分公司的车险市场现状...............................................................31.1 大连机动车保险市场现状...........................................................................31.2 人保财险大连分公司的车险市场现状.......................................................42 人保财险大连分公司车险市场经营存在的问题...............................................72.1 车险市场竞争力较弱...................................................................................72.2 车险险种结构不尽合理...............................................................................72.3 销售渠道单一严重影响经营业绩...............................................................82.4 管理不善导致利润下降...............................................................................93 人保财险大连分公司车险市场经营问题对策.................................................103.1 强化车险宣传方式，提高市场竞争力.....................................................103.2 不断完善车险的销售渠道.........................................................................103.3 对车险结构进行合理调整.........................................................................113.4 提高整体业务管理能力和水平.................................................................11结 论.................................................................................................................13参考文献.................................................................................................................14致 谢......................................................................................
