目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 松原地区及长岭县农信社南街分社存款市场基本概况...................................41.1 松原地区存款市场情况...............................................................................41.2 长岭县农信社南街分社存款及储蓄存款业务市场基本情况...................62 长岭县农信社南街分社储蓄存款业务市场拓展 SWOT 分析.............................82.1 优势(strength)...............................................................................................82.2 弱势(weakness) ............................................................................................82.3 机会(opportunity)..........................................................................................92.4 威胁(threat)...................................................................................................93 南街分社储蓄存款业务营销策略所存在的问题.............................................113.1 目标市场选择和定位不够明确.................................................................113.2 存款营销缺乏主动性.................................................................................133.3 传统客户服务无法满足市场竞争需求.....................................................144 松原地区储蓄存款业务营销策略问题的成因.................................................154.1 市场调研不准确.........................................................................................154.2 员工营销理念滞后，缺乏专业技术培训.................................................154.3 服务体系不完善.........................................................................................155 关于储蓄存款业务营...
