广东东软学院本科毕业设计（论文）巴马长寿密码在公益推广活动中的视觉化探索Visual exploration of Bama longevity code in public welfare promotion activities内容摘要巴马瑶族自治县在被评为“世界第五个长寿之乡”之后声名远扬，各地的人为了追求长寿密码奔赴巴马，人们对巴马长寿密码的错误认识使得当地生态遭受到破坏。而当前巴马的视觉设计大多偏向产品营销的包装设计，注重对产品的特性突出，现有的品牌视觉系统紊乱，无法将巴马独有的特殊性展现于受众。本文以巴马长寿密码在公益推广活动的视觉化探索为研究方向，对当前文创类设计作品的案例进行分析，从品牌的视觉表达方法、视觉实践两个方面来探索巴马长寿密码的视觉化。关键词：长寿密码 公益推广 视觉探索 品牌塑造广东东软学院本科毕业设计（论文） AbstractBama Yao Autonomous County is well-known after being rated as "the fifth longevity town in the world". People from all over the world rush to Bama in order to pursue the longevity code. People's wrong understanding of Bama's longevity code has damaged the local ecology. At present, the visual design of Bama mostly focuses on the packaging design of product marketing, focusing on the characteristics of the product, and the existing brand visual system is disordered, unable to show the unique particularity of Bama to the audience. This paper takes the visual exploration of Bama longevity code in public welfare promotion activities as the research direction, analyzes the current cases of cultural and creative design works, and explores the visualization of Bama longevity code from two aspects of visual expression method and visual practice.Key words: Longevity code Brand building Public welfare Promotion Visual exploration广东东软学院本科毕业设计（论文）目录一、 巴马长寿密码概述........................................11.1 巴马长寿密码的背景....................................11.2 巴马长寿密码的现状....................................1二、 巴马长寿...
