视觉传达设计 广州特色文化元素与文化创意产业发展设计研究VIP专享VIP免费

广州特色文化元素与文化创意产业发展设计研究—以“广州塔”为例 Research on characteristic cultural elements and development design of cultural and creative industries in Guangzhou -- a case study of "Canton Tower" 内容摘要近年来文创产品受到大多消费者的喜爱，而其中的文创内容是其核心所在，对产品的附加值的提升起着重要作用。假设将某地域的地方性元素融入到文创产品中，产品的良好销量，不仅对消费经济有着促进作用，也能很好的宣传当地的历史文化特色同时也促进了旅游业。由此可见，将广州的地方性元素融入文创产品中，有益与经济和文化的发展。广州的地方性元素中，广州塔有着象征意义，广州塔的身形犹如女性的美妙身姿，释放着女性的温柔，带给人人性的温暖；广州塔以鹤立鸡群的姿态屹立在广州的中心，这个高耸的建筑展示着广州这座城市的活力与自信，诉说着两千年来广州人的艰苦奋斗造就了这座城市的辉煌；夜晚的广州塔也能熠熠生辉，绚丽的灯光让广州塔成为夜间最亮丽的色彩，因此我选用广州塔作为切入点进行设计。文化创意产品的主视觉主要以拼贴的手法来制作，合理运用水墨表现技法中的纹样和水拓等方式制作出来的肌理进行创作，展现广州这座绚丽的城市色彩。关键词：文创产品 广州塔 水墨 肌理 拼贴Abstract□ In recent years, creative products are favored by most consumers, among which the cultural and creative content is the core, which plays an important role in enhancing the added value of products.If local elements of a certain region are integrated into cultural and creative products, the good sales of the products will not only promote the consumer economy, but also promote the local historical and cultural characteristics and promote tourism.Thus, the integration of local elements of Guangzhou into cultural and creative products is beneficial to the economic and cultural development.Among the local elements of Guangzhou, Canton Tower has a symbolic meaning. The shape of Canton Tower is like the beautiful figure of women, releasing the tenderness of women and bringing warmth to...