浅谈幼儿审美感知对幼儿园视觉设计的影响 On the influence of children's aesthetic perception on kindergarten visual design 内容摘要3~6 岁的幼儿处于认知发展的前运算阶段,对外界刺激的感受尤为敏感,通过自身感受认知世界,逐渐成长发育身心系统。从幼儿的心理发展需求出发,基于幼儿的审美认知视角对幼儿园进行视觉设计,从环境中潜移默化中激发幼儿的创造力与想象力。采用理论与案例相结合的方法,了解国内外幼儿园视觉设计的发展现状,以幼儿园视觉设计需符合幼儿认知能力的发展需求为出发点,结合案例,总结概括出 3~6 岁幼儿对图形、文字和色彩的认知规律,进行幼儿园视觉化设计。最后幼儿认知视角下的幼儿园视觉化要以人性化、趣味性等表现形式进行设计,使幼儿园视觉设计更加的规范统一,让幼儿园的品牌效益得以提升。关键词: 幼儿 幼儿审美感知能力 幼儿园视觉设计 幼儿园品牌AbstractChildren between 3 and 6 years old are in the pre-operational stage of cognitive development, and are especially sensitive to the perception of external stimuli. Through their own perception of the world, they gradually grow and develop the psychosomatic system. Starting from children's psychological development needs, the visual design of the kindergarten is carried out from the perspective of children's aesthetic cognition to stimulate children's creativity and imagination subtly from the environment.With the method of combination of theory and case, understand the kindergarten visual design development present situation at home and abroad, to the kindergarten visual design shall conform to the children's cognitive development needs as a starting point, combined with the case, a summary of 3 ~ 6 years old children to the cognitive laws of graphics, text and color, the kindergarten visual design. Finally, the visualization of kindergarten from the perspective of children's cognition should be designed in the form of humanization and interestingness, so that...