摘 要随着经济快速发展，旅游逐渐大众化，永定土楼作为永定区的首张名片，在申遗之后旅游业迅速发展。本文以永定区全域旅游为切入点，结合近几年永定土楼旅游发展状况及其优势、劣势、机遇与挑战进行分析，根据游客问卷调查，对永定土楼旅游发展问题提出建议。主要从强化品牌，拓宽发展平台、差异化定位、资源整合、设施改造、山海合作、精细管理、加强保护与开发等方面进行阐述，给永定土楼旅游发展提出几点建议。关键词：永定土楼；永定区；全域旅游；旅游与经济AbstractWith the rapid economic development and the gradual popularization of tourism, the Earthen Building of Yongding, as the first business card of Yongding District, developed rapidly after the application of the legacy. This article starts from the tourism in the whole region of Yongding District, and analyzes the development status, advantages, disadvantages, opportunities and challenges of the earth building tourism in Yongding in recent years, and puts forward suggestions on the tourism development of earth building based on the questionnaire survey of tourists. Mainly from the aspects of strengthening the brand, broadening the development platform, differentiated positioning, resource integration, facility transformation, mountain-sea cooperation, fine management, strengthening protection and development, etc., and put forward some suggestions for the development of Yongding Earth Building Tourism.Key words: the Earthen Building of Yongding; Yongding District; Global tourism; Tourism and Economy目 录1 引言............................................................................................................................................12 永定土楼发展的理论基础...................................................................................................22.1 全域旅游..........................................................................................................................
