摘 要截止至 2019 年，中国短视频行业用户量已经高达 5.94 亿，约占所有互联网用户的 74%。而且短视频用户相较于以往的网络用户而言其活跃度较高，具有较高的电商转化效果。福建省作为一个电商强省虽然有所成就但是发展不足。而短视频的出现给了电商行业新的发展方向和思路，福建省应该如何抓住这个机会来个弯道超车也是一个重大问题。本文主要以抖音 app 为例，分析抖音短视频对福建省的电商行业带来的优势和存在的问题，通过查阅资料和文献对其总结。结合福建省现存的问题提出建议。关键词：短视频；电商；福建省；抖音 AbstractAs of 2019, China's short video industry has reached 594 million users, accounting for about 74% of all Internet users. Moreover, short video users are more active and have a higher e-commerce conversion effect compared to the previous online users. Fujian Province as a strong province of electric commerce, although there have been achievements, but the development is insufficient. And the emergence of short video has given the e-commerce industry a new development direction and ideas, Fujian Province should seize this opportunity to overtake a curve is also a major problem. In this article, we analyze the advantages and problems brought by the short video to the e-commerce industry in Fujian Province, and summarize it by consulting the information and literature. To make recommendations in the context of existing problems in Fujian Province.Key words：A short video; electricity; Fujian province; Tik Tok 目 录1 引言....................................................................................................................12 短视频行业的背景及发展现状...........................................................................12.1 短视频行业的崛起................................................................................................12.2 抖音 APP 的产生及发展..........................................................
