漳州片仔癀营销活动策划书策划团队：林娟、许晓萍、袁锦娟叶锡彬、陈佳龙、洪德新目录概要 ...................................................................................................... 3 导言 ...................................................................................................... 4 情势分析 ............................................................................................. 5 一、全球药妆环境 ................................................................................................. 5二、中国药妆环境 ................................................................................................. 6三、法律及法规 ..................................................................................................... 8四、竞争环境 ......................................................................................................... 8目标市场 ........................................................................................... 10 SWOT ................................................................................................. 10 一、Strengths 优势 ............................................................................................. 11 二、Weaknesses劣势 .......................................................................................... 11 三、Opportunity 机会 ......................................................................................... 12 四、Threats 威胁 ................................................................................................ 12 营销目的和目标 .................................................................................... 13 一、营销目的 ....................................................................................................... 13 二、营销目标 ....................................................................................................... 13 营销战略 .......................................................
