下载后可任意编辑贺州市地方特色美食馆商业计划书1下载后可任意编辑贺州地方特色美食馆商商业业计计划划书书贺州市人人投资有限公司二〇一七年十月目录1.总概述.............................................42.项目介绍...........................................52.1 项目简介......................................52.2 进展战略......................................53.市场分析...........................................63.1 市场分析......................................63.1.1 贺州旅游进展分析.........................63.1.2 贺州农家乐进展分析.......................73.2 项目产品......................................82下载后可任意编辑3.2.1 地方特色美食.............................83.2.2 贺州土特产-名特优........................83.2.3 农家乐休闲设施...........................94.竞争分析..........................................104.1 竞争形式分析.................................104.1.1 价格竞争: ..............................104.1.2 非价格竞争 : ...........................114.2 竞争者识别...................................114.2.1 提供相似餐饮娱乐的企业..................114.2.2 提供土特产的企业........................124.2.3 休闲娱乐为一体的农庄....................124.3 竞争者优势和劣势分析.........................124.3.1 竞争者优势..............................124.3.2 竞争者劣势..............................134.4 竞争对策.....................................134.4.1 良性竞争的意义..........................134.4.2 市场竞争的基本策略......................145.消费者分析........................................155.1 旅游消费者分析...............................155.1.1 游客比较注重旅游餐饮的哪些方面? ........155.1.2 旅游的进餐地点选择......................155.1.3 游客喜爱品尝的美食......................165.2 农庄消费者分析...............................165.2.1 农庄消费者调研..........................165.2.2 对策与建议..............................176.项目分析..........................................186.1 项目 SWOT 分析................................186.1.1...
