ACCA_P3_关键模型汇总

ACCA P3 关键模型汇总 汇编：詹也 浙江财经大学 2014 年 内部资料 请勿外传 2 快速浏览法 Part A（战略位势） 1.1 The strategy lenses（战略维度） 2. Strategy as design. The design lens views strategy as the deliberate positioning of an organisation as the result of some ‘rational, analytical, structured and directive process’. It is the responsibility of top management to plan the destiny of the organisation. Lower levels of management carry out the operational actions required by the strategy. The design lens is associated with objective setting and a plan for moving the organisation towards these objectives. 1 Strategy as experience. The experience lens views strategy development as the combination of individual and collective experience together with the taken-for-granted assumptions of cultural influences. Strategy as experience seems innately conservative. It could work well when a small incremental change is required within a stable environment. However, this view may become a major barrier to developing innovative strategies as experience may become rigid. 2 Strategy as ideas. It has a central role for innovation and new ideas. It sees strategy as emerging 3 from the variety and diversity in an organisation. It is as likely to come from the bottom of the organisation as from the top. Consequently, the organization should foster conditions that allow ideas to emerge and to be considered for inclusion in a ‘mainstream strategy’. 1.2 PESTEL 应用范围：当题目要求做“ environmental analysis ”、“ analysis of the macro-environmental”或“analysis of the position of company，都可以用这个模型。 写作方式： 1. 开 头 写 一 段 “ The PESTEL framework can be used to analyse the macro-environment. It considers political, ec...