目 录目录…………………….……………………………………………………...………-1-一、产品策略：...................................................................................................................- 2 -1，商标定位：..............................................................................................................- 2 -2，品质定位..................................................................................................................- 2 -3，包装定位..................................................................................................................- 2 -4，消费群体定位..........................................................................................................- 2 -二、价格策略.......................................................................................................................- 2 -1．低价策略..................................................................................................................- 3 -2．平价策略..................................................................................................................- 3 -3．高价策略..................................................................................................................- 3 -三、渠道策略.......................................................................................................................- 4 -1，渠道定位..................................................................................................................- 4 -2，参加展会..................................................................................................................- 4 -3，网络营销推广..........................................................................................................- 5 -4，建立旗舰店..............................................................................................................- 6 -5，连锁加盟..........................................................
