目 录第一章 前言...................................................................................................................1第二章 市场分析...........................................................................................................22.1 环境分析.........................................................................................................................................22.2 相关行业和产品市场状况.............................................................................................................32.3 需求分析.........................................................................................................................................32.4 对手分析.........................................................................................................................................32.5 消费者分析.....................................................................................................................................72.6 市场定位.........................................................................................................................................72.7 前景分析.........................................................................................................................................7第三章 技术可行性分析...............................................................................................83.1 建设网站目的及功能定位.............................................................................................................83.2 网站发布与推广.............................................................................................................................83.3 网站技术解决方案.........................................................................................................................8第四章 经济可行性分析.............................................................................................104.1 资金流程............................