新编商务英语精读册答案

精品文档---下载后可任意编辑Reading IPre-reading:1. Brainstorming: mediamethodsverbsTelevisionradiopressmagazines newspaperspublic transportcinemastadiummailInternettelephone directoriesbillboardshoardingsjinglescommercialsfree samplesslogansexhibitionshop window displaypoint-of-saleword-of-mouthsponsorshipsales promotionmail shotstelephone shotspromoteruntargetplacelaunchresearchsponsorpubliciseexhibitappeal todistributepersuadeurgepostersleafletsbrochurespamphletsbookletssportswearattracttemptdisplaymotivate1)What is the purpose of advertising? --- to attract the most attention2)What are the basic elements of a typical advertisement? --- a promise of some sort; an emotional appeal; a rationale offering evidence to make the promise credible; an instruction…3) Could you list a few advertising practices most in use? --- Comparing your products with your competitors’;…4)What do you think makes a good advertisement? --- It must be clever; interesting; funny; inspiring; eye-catching; powerful; humorous; informative; well-organized; brief; easy to remember; …2. Choose the best answer to complete the following sentences.1. c 2. d 3. b 4. d 5. d3. Give the English word for the meaning provided.1.solicitor2.supplement3.commercial4.insert5.legislation6.channel7.sponsor8.poster9.hoarding10.tempt11.heading12.leaflet4.Put the correct forms of the following expressions in the blanks. 1. as well as2. expenditure3. has been exposed to4. maximum5. nuisance6. was restricted 7. regulations8. supplement9. is aiming to10.tempt11. are subject to 12. to ensure5.Rewrite the following sentences and replace the italicized words with the appropriate phrases from the text.1. The firm is concentrating onexpanding its markets overseas. 2. The 10 amexpress to Beijing will be taken off next month.3. The...