目 录1. 项目简介 .......................................................................................................................................21.1 项目背景 ............................................................................................................................21.2 研究目标 ............................................................................................................................21.3 研究发现和建议 ................................................................................................................22 ．武川马铃薯和项目工作获得的成果与存在问题 .....................................................................52.1 武川马铃薯产销现状 .........................................................................................................52.2 小农户项目在武川的工作 .................................................................................................82.3 培育供应商的案例 ............................................................................................................92.3.1 草原金禾生态农业有限公司 ..................................................................................92.3.2 川宝绿色农产品有限公司 ....................................................................................102.3.3 金禾和绿宝面临的问题 ........................................................................................113. 武川马铃薯进入超市可能性研究 ..............................................................................................133.1 超市的市场营销战略 .......................................................................................................143.1.1 马铃薯食品安全战略 ............................................................................................143.1.2 经营普通农产品的超市 ........................................................................................153.1.2 经营绿色农产品的超市 ..........................................
