水动力营销策划书目录 前言 .................................................................................................................................................. 2 一、企划概要 .................................................................................................................................. 3 二、现状分析 .................................................................................................................................. 4 ( 一)宏观分析 ......................................................................................................................5(二)微观分析......................................................................................................................6(三)结果分析......................................................................................................................7三、市场细分..................................................................................................................................6(一)目标市场策略..............................................................................................................6(二)产品分析......................................................................................................................6四、目标设定..................................................................................................................................6(一)策划目的......................................................................................................................6( 二 ) 策划目标 ..........................................................................................................................6五、产品策略..................................................................................................................................7( 一 ) 产品描述 ..........................................................................................................................7(二)...