水动力营销策划书目录 前言 .................................................................................................................................................. 2 一、企划概要 .................................................................................................................................. 3 二、现状分析 .................................................................................................................................. 4 （ 一）宏观分析 ......................................................................................................................5（二）微观分析......................................................................................................................6（三）结果分析......................................................................................................................7三、市场细分..................................................................................................................................6（一）目标市场策略..............................................................................................................6（二）产品分析......................................................................................................................6四、目标设定..................................................................................................................................6（一）策划目的......................................................................................................................6( 二 ) 策划目标 ..........................................................................................................................6五、产品策略..................................................................................................................................7( 一 ) 产品描述 ..........................................................................................................................7（二）...
