目 录1. 摘要............................................................................................................................................41.1. 项目公司.........................................................................................................................41.2. 市场营销.........................................................................................................................41.3. 营运与管理.....................................................................................................................51.4. 投资与财务.....................................................................................................................52. 项目规划....................................................................................................................................52.1. 酒店位置及现状.............................................................................................................52.2. 许可经营及法律文件.....................................................................................................62.3. 项目总体规划.................................................................................................................63. 乌鲁木齐市环境评估.................................................................................................................73.1. 区位优势.........................................................................................................................73.2. 区域经济.......................................................................................................................103.3. 旅游资源.......................................................................................................................114. 酒店行业概况...........................................................................................................................114.1. 酒店业概况.........................................................................