目 录第一章 执行概要·······················································1 1.1 企业概况·······················································1 1.2 目标市场·······················································1 1.3 投资和财务·····················································11.4 组织和人力资源·················································1第二章 企业描述·······················································2 2.1 企业名称·······················································2 2.2 公司概况·······················································2 2.3 目标市场·······················································2 2.4 企业选址·······················································2 2.5 企业宗旨·······················································2 2.6 资本构成·······················································3 2.7 核心竞争力·····················································3第三章 产业分析························································4 3.1 SWOT 分析报告·················································4 3.2 大学生旅游市场特征············································...