目录一. 介绍.........................................................................................................................................41.企业名称...............................................................................................................................42 背景........................................................................................................................................43 经营方式...............................................................................................................................4二.任务阐述..................................................................................................................................5三. 构想.........................................................................................................................................5四.形象..........................................................................................................................................5五 人员要求.....................................................................................................................................5六.所需设备..................................................................................................................................6七.市场调查..................................................................................................................................6八.市场营销计划...........................................................................................................................61.产品.......................................................................................................................................62 价格.......................................................................................................................................63 地点.............................................................................................................................