II 目 录摘要............................................................................................................................................IIAbstract.....................................................................................................................................III1.绪论.........................................................................................................................................11.1 选题背景.......................................................................................................................11.2 选题意义.......................................................................................................................11.3 研究方法.......................................................................................................................11.4 文献综述.......................................................................................................................22.《捉妖记》的营销宣传.........................................................................................................32.1 海报宣传效果...............................................................................................................32.2《捉妖记》的预告发布................................................................................................32.3《捉妖记》宣传活动....................................................................................................43.对《捉妖记》的成功营销和内容不足的分析.....................................................................63.1 电影声音元素的成功营销...........................................................................................63.2 社会化媒体营销...........................................................................................................63.3 粉丝经济是基础...........................................................................................................63.4 参与营销.............................
