摘要随着我国经济水平不断发展，人民生活水平逐渐改善，病在于防而不在于治的观念开始走进千家万户，越来越多的人关注保养、保健；并且对于出院需要缓慢恢复的患者来说，也十分需要在家做一些康复性训练；尤其现在我国医院拥挤、床位紧张。因此，越来越多的家用医疗器械走进家庭。家用医疗器械具有操作简便、占用空间小、方便携带等特征。在充分阅读了国内外相关文献与相关理论知识后，本文结合了我国家用治疗仪市场发展现状与趋势，分析了万汇浩然公司内外部环境，根据万汇浩然公司现状与产品策略现状，制定了适合家用微电脑脉冲治疗仪的差异化产品策略，结合万汇浩然公司艾灸这一产品的长久特色，为治疗仪增加附加功能，推出新产品。 关键词：医疗设备、万汇浩然、差异化策略、新产品开发。AbstractWith the continuous development of China's economic level, people's living standards have gradually improved, and that the disease is prevention, not treatment, and it has begun to enter thousands of households. More and more people pay attention to maintenance and health care; and for those who need to recover patients, they are slowly discharged. After that, you must also do some rehabilitation training at home.Especially now China's crowded hospitals, beds shortage.Therefore, more and more household medical devices come into families.Household medical devices are characterized by simple operation, small space and convenient carrying.In the full reading of relevant literature at home and abroad and related theoretical knowledge, this article combines the status quo and the development trend of China's family therapy market, analyzed the wan link integrity company internal and external environment, according to the wan link integrity company present situation and the present condition of the product strategy, developed for home microcomputer pulse therapeutic apparatus product differentiation strategy, combined with moxibustion the wan link integrity company p...
