摘 要民俗文化旅游是民俗文化和旅游活动的结合,民俗文化是一种重要的旅游资源,作为一种高层次的文化活动,已经成为各国进行旅游资源开发与利用的重点。我国幅员辽阔,民族众多,五十六个民族孕育了丰富多彩的民俗文化,使其成为重要的文化旅游形式,随着旅游产业的商品化,越来越多的民俗文化被包装成产品,因而对民俗文化原真性的追求也应成为我们关注的重点。目前,我国民俗文化旅游中还存在着种种不容忽视的问题,进一步加强对民俗文化旅游资源的开发与利用具有十分重要的意义。本文试从“原真性”角度,以民俗文化旅游为研究对象,以“原真性”理论为切入点,分析当前民俗文化旅游开发与利用中存在的一些问题,提出进一步加强民俗文化旅游开发与利用的对策。关键词: 民俗;民俗文化旅游;原真性;开发;利用ABSTRACTFolk cultural tourism is the combination of folk traditional culture and tourism activities. As an important tourism resource, the folk cultural tourism is a high level of cultural activity and has become the focus of the project in developing and making use of tourism resources among various countries. China is a country with a vast territory and a multitude of nations, fifty-six nations give birth to the rich and colorful folk culture, making it become an important form of cultural tourism. Thus the cultural pursuit of authenticity also should be our focus. At present, in our country, there still exists many problems that cannot be neglected in the folk cultural tourism. So, to further strengthen the development and utilization the folk cultural tourism resources is of great significance. As the authenticity theory has been applied in the development of folk tourism product in dance, also for its better application in the folk cultural tourism provides basis. This article tries from the point of the authenticity , according to the folk cultural tourism as the research subject, the authenticity theory as the development as...