汽车销售业 O2O 运营模式分析摘 要O2O 模式是一种线下传统商务模式与互联网线上模式来相结合的新兴型式，这一新兴模式可以用来处理大部分行业中的电子商务化的问题。随着网络技术的发展，在互联网与传统行业不断的融合的过程中网络销售模式与汽车销售业也在不断融合并发展为该行业内一种主要的销售模式。特别是在这些年以来汽车电子商务类型平台不断涌现，业内车企为新的发展道路开始进入互联网销售，并推出 O2O 这种新行营销模式。本篇论文首先对国内汽车销售业的发展进行概述，并对汽车销售业 O2O 模式国内外发展现状进行分析，在此基础上通过进行一些列的调查，分析得出结论并发现一些问题，再对当前的汽车销售业 O2O 模式进行研究并提出一些针对性建议。关键词： 汽车销售业，电子商务，O2O 模式Selling cars O2O model analysisABSTRACTO2O mode is a kind of new pattern that combines traditional business mode and Internet online mode, which can be used to deal with the problem of electronic commerce in most of the industry. With the development of network technology, in the process of integration of the Internet and the traditional industry, the network marketing mode and the auto sales industry are constantly merging and developing into one of the main sales model in the industry. Especially in these years automotive e-commerce platform continue to emerge, the industry car prices for a new path of development has begun to enter the Internet sales, and launched this o2o newline marketing mode. In this thesis, first the development of domestic car sales industry are summarized, and the automotive industry, sales of o2o mode at home and abroad development present situation carries on the analysis, based on the investigation, analysis conclusion and some problems, and then study of the current car sales industry o2o mode and put forward some suggestions.KEYWORDS：automobile sales industry，Electronic commerce， O2O model目 录1 导 论.......
