摘 要人力资源管理已经成为现代企业管理的核心内容之一，人力资源管理的招聘，培训，绩效考核，薪酬发放等一系列措施都是为了最大化的激励员工。实践证明，重视和加强企业人力资源管理，最大化的激励员工，对于促进企业生产经营的发展、提高企业劳动生产率、保证企业获得最大化的利益具有重要作用。本文以上海链家房地产公司为研究对象，通过对该公司销售人员薪酬激励体系的分析，根据研究探寻链家薪酬体系存在的问题，最后提出将销售人员的薪酬情况重新设计，建立科学的薪酬激励机制，以切实提高销售人员工作积极性和业务水平，为房地产公司销售人员薪酬激励提供了新的探索角度和研究方向。 关键词：薪酬管理；激励体制；企业文化IAbstractHuman resources management has become one of the core contents of modern enterprise management. A series of measures such as recruitment, training, performance appraisal, and salary distribution of human resource management are all aimed at maximizing the motivation of employees. Practice has proved that valuing and strengthening corporate human resources management and maximizing incentives for employees play an important role in promoting the development of enterprises' production and operations, increasing the labor productivity of enterprises, and ensuring that enterprises obtain maximum benefits. This article takes Shanghai Chain Home Real Estate Company as the research object, through the analysis of the company's sales staff compensation incentive system, explores the problems existing in the chain family compensation system based on the research, and finally proposes to redesign the sales staff's salary situation and establish a scientific compensation incentive mechanism. In order to effectively improve the sales staff's work enthusiasm and business level, it provides new exploration perspectives and research directions for real estate company sales personnel compensation incentives.Key words: Compensatio...
