摘 要我国旅游业在不断发展中，逐渐成为中国经济发展的支柱性产业。福建省的游客流量在国内位居前列,旅游市场的扩大, 制作纪念品的市场需求将大大增加。本文的主要研究内容是闽东地区（宁德地区）的特色旅游纪念品的开发。旅游文化纪念品是游客进行情感表达的一种物的载体，承载游客精神上的回忆和享受。本文的研究思路主要是从闽东旅游纪念品的市场现状调查到旅游纪念品的设计开发。分析了闽东地区旅游纪念品的开发优势条件，以及如何利用优势开发具有区域特色的旅游纪念品。关键词：闽东地区；旅游纪念品；地域特色Abstractas a high value-added industry of tourism, tourist souvenirs have been paid more and more attention by more and more countries. Tourism is one of the pillar industries of China's economic development. As one of the five major tourist countries in the world, China has a huge market potential in tourist souvenirs. The tourist flow of fujian province is in the forefront in China, and the expansion of the tourism market has greatly increased the market demand for tourist souvenirs. The main research content of this paper is the development of characteristic tourist souvenirs in eastern fujian (ningde area). Tourist souvenirs are a carrier of tourists' emotional expression, carrying their spiritual memories and enjoyment. The research idea of this paper is mainly from the investigation of the market status of tourist souvenirs in eastern fujian to the development of tourist souvenirs. To understand the development advantages of tourist souvenirs in eastern fujian and how to use the advantages to develop tourist souvenirs with regional characteristics.Key words: eastern fujian; Tourist souvenirs; Local characteristics目 录引言1一、国内旅游纪念品市场及产业发展现状1（一）国内旅游业和纪念品市场现状1二、闽东地区旅游资源开发优势3（一）以地理位置和交通运输为落脚点的开发优势 3（二）以气候特征和物产资源为落脚点的开发优势 2三...
