摘 要我国旅游业在不断发展中，逐渐成为中国经济发展的支柱性产业
福建省的游客流量在国内位居前列,旅游市场的扩大, 制作纪念品的市场需求将大大增加
本文的主要研究内容是闽东地区（宁德地区）的特色旅游纪念品的开发
旅游文化纪念品是游客进行情感表达的一种物的载体，承载游客精神上的回忆和享受
本文的研究思路主要是从闽东旅游纪念品的市场现状调查到旅游纪念品的设计开发
分析了闽东地区旅游纪念品的开发优势条件，以及如何利用优势开发具有区域特色的旅游纪念品
关键词：闽东地区；旅游纪念品；地域特色Abstractas a high value-added industry of tourism, tourist souvenirs have been paid more and more attention by more and more countries
Tourism is one of the pillar industries of China's economic development
As one of the five major tourist countries in the world, China has a huge market potential in tourist souvenirs
The tourist flow of fujian province is in the forefront in China, and the expansion of the tourism market has greatly increased the market demand for tourist souvenirs
The main research content of this paper is the development of
