I摘 要畲族，一个拥有着悠久历史的少数民族，极具鲜明的民族特色与地区特点。闽东畲族人民创造了丰富多彩的文化，尤其在图腾、纹饰和符号三个方面独具特色，充分表达畲族人民的精神信仰。其中，刺绣与银饰文化最为突出。在本篇文章中，笔者以畲族元素为核心的旅游纪念品创新为研究主体。通过结合旅游纪念品开发现状和畲族元素在文化、创新等方面的应用研究，来分析推动畲族旅游纪念品良性发展的影响因素。最后提出建议，期望能够为具有畲族元素的旅游纪念品，以及富有地域与时代内涵的旅游纪念品的设计创新有所帮助。关键词：旅游纪念品；畲族；地域特色IIAbstractShe is a minority with a long history in China, with distinctive ethnic features and regional characteristics of mindong minority people have created rich and colorful culture, these three aspects in totem decorative symbols unique silver, especially on the carrier of totem modelling embroidery conveys the shes the humanistic spirit of a people based on the element as the core member of souvenirs innovation as the research object through the status quo of tourism souvenir development, she elements in such aspects as color pattern research, the combination of analysis of the factor in minority and the benign development of the tourist souvenirs and give appropriate advice In order to create tourism souvenirs rich in regional and time connotation, it is helpful to the design innovation of tourism souvenirs with she elements.Key words：souvenirs; She ethnic minority group; regional characteristic,目 录引言....................................................................................................1一、旅游纪念品市场与产业现状..............................................................2（一）旅游纪念品现状与设计..................................................................2（二）纪念品开发现状...........................................................................31.缺乏创新，抄袭成风....................
