南京郑和文化特质及其旅游资源性评价 旅游管理专业

南京郑和文化特质及其旅游资源性评价目 录 摘要·························································Ⅰ ABSTRACT···················································Ⅱ 一、引言·······················································1 二、南京与郑和的渊源 ··········································2 三、南京郑和文化特质分析·······································4 （一）促进航行沿线国家的经济发展和进步·······················4 （二）彰显我国古代先进的科技文明·····························5 （三）包容并推动各国精神文化融合·····························6 （四）和平外交展示中华大国风范·······························6 四、南京郑和文化旅游资源的 SWOT 分析····························8 （一）优势分析···············································8 （二）劣势分析··············································10 （三）机遇分析··············································11 （四）威胁分析··············································12 五、结论······················································13 参考文献·····················································14 I摘 要本文通过查阅相关文献和实地调查，从经济、科技、文化和外交四个方面对南京郑和文化特质进行分析，通过 SWOT 分析的方法，评价郑和文化旅游资源，并得出结论：南京有发展郑和文化旅游的极佳资源，景区区位条件优越，均位于交通较便利的区域内，另外...