摘 要包装能使辣椒这一产品更快的被消费者所熟知，此外饱含民族特色的视觉包装，让人不仅对这一产品印象深刻，更能传播文化，同时也能刺激消费。该选题研究的目的是因为，随着时代的进步民族文化在包装中的应用比重也越来越多，愈加的受人们的重视，而掺杂民族文化的包装设计，本就不易多见，故而选择此研究方向，意在探寻内蒙古西北民族文化视觉在辣椒包装设计中的具体应用。关键词：平面设计 民族特色 包装元素内蒙西北民族文化视觉在辣椒包装设计中的应用Abstract:Packaging can make pepper this product m ore quickly known by consumers, in addition, full of national characteristics of visual packaging, not only impress this product, but also spread culture, but also stimulate consumption. The purpose of this research is because, with the progress of the times, the application proportion of national culture in packaging is more and more, and people pay more and more attention to it, but the packaging design mixed with national culture is not common, so we choose this research direction. It is intended to explore the specific application of the vision of national culture in pepper packaging design in the northwest of Inner Mongolia.Key words: Graphic Design Ethnic flavor Packaging elements目录第一章、包装设计概述 .............................................................................................. 5 1.1 包装设计的概念 ................................................................................................... 5 1.2 我国包装设计种类 ................................................................................................ 5 1.2.1 基于产品特点 ................................................................................................... 5 1.2.2 基于产品联系 ................................................................................................... 5 1.2.3 基于产品定位 ...................................................................
