I企业文化对企业经营发展的影响研究 ——以香飘飘食品有限公司为例摘 要随着时代的进步，市场经济体质改革不断深化，现代企业面临的竞争形式愈发严峻。尤其是我国自加入世贸组织以来，世界经济一体化向纵深发展。现代企业若想在经济发展的大潮中占有一席之位，只有突破企业的模式化发展，重视企业文化构建工作，实施企业文化战略从而提升企业的核心竞争力。香飘飘食品有限公司在酒水饮料行业具备一定的代表性，故而本文以其为例，进行探究。文章首先概述了研究背景、意义，为后文研究奠定框架；其次对企业文化的相关理论进行分析，为后文的研究提供理论依据；再次对香飘飘食品公司企业文化现状及存在问题进行分析；最后有针对性的提出相应的建议。以期为香飘飘食品有限公司企业文化的建设提供一定的参考。关键词 企业文化；企业经营发展；企业文化建设IIRESEARCH ON THE INFLUENCE OF CORPORATE CULTURE ON BUSINESS DEVELOPMENT-TAKE XIANGPIAOPIAO FOOD CO LTD AS AN EXAMPLEABSTRACTWith the progress of the times, the reform of market economy physics continues to deepen, and the forms of competition faced by modern enterprises have become increasingly severe. In particular, since China’s accession to the WTO, world economic integration has developed in depth. If modern enterprises want to take a place in the tide of economic development, they must break through the model development of enterprises, attach importance to the construction of corporate culture, and implement corporate culture strategies to enhance the company's core competitiveness. Xiangpiao Piao Food Co., Ltd. has a certain representativeness in the drinks and beverages industry, so this article uses it as an example to explore. Firstly, the article outlines the background and significance of the research, and lays a framework for the subsequent research. Secondly, it analyzes the related theories of corporate culture and provides a theoretical basis for the later research. It once again analyzes the ...
