兰陵县黄瓜营销策略研究

本科论文摘 要伴随着我国经济的日益增长，在对于农业的发展方面，有关于农产品的市场营销问题受到了国家相关部门广泛并持续的关注。其中，作为突出代表的黄瓜，它和别的农产品相类似，都在当今的蔬菜贸易中扮演着极为重要的角色。这么多年来，兰陵县始终作为家喻户晓的农产品关键产源地，在农产品领域中向来享有各种盛誉。不过作为其重要支柱的黄瓜产业却名声甚小，因此完善兰陵县黄瓜营销策略问题至关重要。本文采用网络数据调查法和文献研究法，对兰陵县黄瓜的营销现状和营销策略进行了研究。通过在兰陵县蔬菜相关网站和有关蔬菜论坛对有关数据进行分析整理与通过调查文献来获得资料，从而切实的找出了兰陵县黄瓜产业的发展在营销策略方面所面临的弊端。基于此，为了使兰陵县目前的营销现状得到合理的改善，本论文针对其弊端并结合 4p 策略提出了相关改进措施，从而使营销策略更有利于兰陵县黄瓜产业发展，同时对其他地区农产品营销也具有指导意义。关键字：兰陵黄瓜，营销策略，存在问题，策略研究本科论文AbctractText:With the increasing economic growth of our country, the marketing of agricultural products has been paid more and more attention by the relevant departments. Among them, as a prominent representative of cucumber, it is similar to other agricultural products, in today's vegetable trade plays an extremely important role. Over the years, Lanling County has always been a household name as a key source of agricultural products, in the field of agricultural products has always enjoyed a variety of high reputation. However, the cucumber industry as its important pillar has a very small reputation, so it is very important to improve the marketing strategy of cucumber in Lanling County.This paper uses the network data survey method and the literature research method to carry on the research to the Lanling county cucumber marketing present situation and the marketing strategy. Through the analysis and collation of the relevant data in Lanling vegetable related websites and relate...