目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 汽车销售发展现状及研究意义............................................................................31.1 汽车销售发展现状.......................................................................................31.2 新冠疫情下汽车销售的研究意义...............................................................62 利星大连企业经营现状........................................................................................82.1 利星集团概况...............................................................................................82.2 利星大连现状...............................................................................................83 利星大连汽车销售存在问题................................................................................93.1 客户体验参与度低.......................................................................................93.2 营销渠道传统单一.....................................................................................113.3 销售顾问缺乏服务专业性.........................................................................123.4 销售奖惩机制不完善.................................................................................144 利星大连汽车销售问题对策..............................................................................154.1 完善体验式营销服务，增强客户参与度.................................................154.2 积极开拓互联网线上营销渠道.................................................................174.3 通过专业培训和监督管理提升服务品质.................................................204.4 优化绩效考核方案，完善销售薪酬奖励...............
