目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 辽宁平安保险公司寿险产品创新现状................................................................31.1 辽宁平安保险公司人寿保险产品创新发展现状.......................................31.2 辽宁平安保险公司人寿保险产品创新 SWOT 分析..................................52 辽宁平安保险公司寿险产品创新存在问题........................................................82.1 金融环境变化制约寿险产品发展...............................................................82.2 辽宁平安保险公司寿险产品创新不足同质化严重...................................82.3 寿险产品销售中存在销售误导风险...........................................................92.4 技术的滞后专业人才匮乏.........................................................................103 辽宁平安保险公司人寿保险产品创新建议......................................................113.1 重视精算技术创新保险产品以提高应对风险能力.................................113.2 开发辽宁平安保险公司个性化人寿保险.................................................113.3 多方位开发加大消费密度保证服务质量.................................................123.4 引进先进技术培养专业人才.....................................................................12结 论.....................................................................................................................13参考文献.................................................................................................................14致 谢.....................................................................................................................16I摘 要随着我国经济的快速发展,保险产品...