本科论文目 录摘 要..................................................................................................................IAbstract...............................................................................................................II引 言..................................................................................................................11 刘记百怡餐饮公司发展现状...........................................................................31.1 公司概况........................................................................................................31.2 刘记百怡餐饮公司 SWOT 分析...................................................................42 刘记百怡餐饮公司现存问题分析...................................................................92.1 菜品研发不足................................................................................................92.2 员工培训不足................................................................................................92.3 顾客反馈渠道不完善..................................................................................102.4 缺乏品牌影响力..........................................................................................103 刘记百怡餐饮公司现存问题解决对策.........................................................113.1 创新特色菜品..............................................................................................113.2 加强员工培训..............................................................................................113.3 了解客户需求..............................................................................................113.4 加强品牌宣传力度......................................................................................12结 论................................................................................................................13参考文献......................................................................................
