互联网时代下我国网络文学 IP 产业链的发展研究【摘要】本文旨在分析当前在我国，网络文学 IP 产业链的发展环境及其进一步发展所需解决的困难，如何能更有质量地提高效益。利用文献研究法、案例研究法、数据分析法来研究出当前我国 IP 产业的发展环境，预期结果是进一步分析出网络文学 IP 产业链的成长环境以及面临的问题，探索出推动我国网络文学 IP产业链高质量高效益发展的方法。通过研究与分析得出，我国网络文学 IP 产业链在互联网时代背景下的发展既有机遇也有挑战，产业链上的企业要更好地利用多媒体与互联网来提高 IP 变现质量、延长产业链、价值链，提高 IP 的国际知名度与影响力，国家要出台相关政策来引导和扶持网络文学 IP 产业及其产业链的发展。【关键词】网络文学 IP；IP 产业链；文化产业Research on the Development of China's Network Literature IP Industrial Chain in the Internet Age[Abstract] The purpose of this article is to analyze the current development environment of the network literature IP industrial chain in China and the difficulties that need to be solved for its further development. The literature-research method, case-study method and data-analysis method are used to study the current development environment of China's IP industry. The expected result is to further analyze the development environment and problems of the network literature IP industrial chain and explore the promotion of China's network literature IP industry and the method of high-quality and cost-effective development of it. Through research and analysis, it is concluded that the development of China ’s network literature IP industrial chain in the context of the Internet era has both opportunities and challenges. Enterprises within the industry chain must better use multimedia and the Internet to improve the quality of IP realization, extend the industrial chain and value chain, increase the international visibility and influence of IP...
