目 录摘 要.............................................................IAbstract................................................................II第1 章 绪论...................................................11.1 研究背景...................................................11.2 研究目的和意义........................................11.2.1 研究目的.......................................................................................................11.2.2 研究意义.......................................................................................................11.3 国内外研究现状........................................21.3.1 国外研究现状.......................................................................................21.3.2 国内研究现状.......................................................................................2第2 章 研究对象与方法................................42.1 研究对象...................................................42.2 研究方法...................................................42.2.1 文献资料法...............................................................................................42.2.2 问卷调查法...............................................................................................42.2.3 实地考察法...............................................................................................42.2.4 数理统计法...............................................................................................4第3 章 研究结果与分析................................53.1 海口市美兰区健身俱乐部会员基本情况.53.1.1 会员的性别、年龄结构.........................................................53.1.2 会员的学历、职业........................................................................63.1.3 会员的收入水平................................................................................73.2 海口美兰区健身俱乐部会员健身情况.....73.2.1 会员的健身时间、频率.........................................................73...
