春夏秋冬咖啡屋项目成员：方小莉、冉茂阳、雷泽、朱维、曾康钰项目负责人：曾康钰目 录第一章 执行总结····································第 1 页第二章 服务打造····································第 3 页2.1 项目计划简介···································第 3 页2.2 服务容与服务模式·····························第 4 页2.3 服务优势·······································第 5 页第三章 市场分析与预测······························第 6 页3.1 市场预测·······································第 6 页3.2 市场数据调查结果分析···························第6 页3.3 市场 swot 分析··································第 9 页第四章 营销策略····································第 10 页4.1 生命周期分析···································第 10 页4.2 营销计划 ·······································第 12 页4.3 宣传方式 ·······································第 12 页4.4 项目产品服务价格 ·······························第 13 页第五章 公司战略与管理 ······························第 13 页5.1 公司理念 ·······································第 15 页5.2 组织结构 ·······································第 15 页5.3 人力资源配置 ···································第 15 页5.4 人员培训 ·······································第 17 页5.5人员绩效考核方法 ·····················...
