武夷学院毕业论文泉州市五星级酒店电子商务实施策略讨论院 系 ：旅游系专 业 （ 班级）：旅游管理专业（3）班姓名：李加权学号:20244033013指导老师：吴清寿职称：讲师完成日期： 2024 年 月 日武夷学院教务处制.6 摘 要电子商务是当今信息技术和商务活动充分结合的产物，是利用电子信息技术进行商务活动的一种先进手段，作为创新的经济运行方式，其作用远远超过商业领域。今日，电子商务正改变着酒店的经营和组织结构，其对酒店企业经营活动产生的巨大影响正在逐步显露出来。电子商务对酒店经营活动的进展带来巨大作用和无限商机。文章从泉州市五星级酒店企业实施电子商务的实际出发，对泉州市五星级酒店电子商务存在问题进行分析，并对酒店开展电子商务的实施基础、实施内容、实施策略进行说明，从酒店电子商务的优势、跨行业合作、实施策略，行业标准等，几个方面提出了实施策略，为泉州市五星级酒店更好的进展电子商务提供了参考。关键词： 酒店电子商务；实施策略；五星级酒店AbstractElectronic commerce is today's information technology and business activities fully combine the product, is the use of electronic information technology business activities of a kind of advanced means, as the economic operation mode innovation, its function is far more than the business sector. Today, electronic business is changing hotel management and organization structure, the hotel business activities of enterprises great influence is gradually revealed. The electronic commercial hotel management activities bring great role and the unlimited business opportunities.This article from the five-star hotel enterprise implementation of QuanZhou electronic business conditions, the five-star hotel in QuanZhou electronic commerce existing problems are analyzed, and their hotel in developing electronic commerce of the implementation of the foundation, content and implementation strategy implementation of that, from the hotel the advantages of electronic commerce, trade cooperation and implementation strategies, in...
