题目（中文）： 提升中小企业品牌竞争力的研究 （外文）： Study on the promotion of the competitiveness of brand. 目录摘要......................................................................................................................1引言......................................................................................................................11 中国企业品牌管理调查现状分析....................................................................12 中国企业品牌管理存在的问题........................................................................22.1 品牌意识淡薄........................................................................................22.2 缺乏对品牌价值观的专业定位.............................................................32.3 缺乏品牌战略管理组织与品牌战略管理人才.....................................32.4 缺乏战略性的品牌管理与规划.............................................................32.5 品牌形象塑造不鲜明.............................................................................32.6 缺少世界级品牌....................................................................................42.7 企业品牌保护力度不足.........................................................................42.8 品牌延伸具有盲目性.............................................................................43 品牌管理实施的途径.......................................................................................53.1 加强品牌管理意识.................................................................................53.2 加大品牌保护力度，确保品牌价值安全.............................................63.3 以市场需求为中心，进行准确定位.....................................................63.4 进行有效的品牌延伸.............................................................................73.5 提升企业的品牌文化.............................................................................73.6 品牌推广的整体规划，坚持统一的品牌形象................
