i题 目: 新疆布尔津县旅游业发展的营销策略研究 摘要伴随国家经济的持续发展与大众生活质量的提升，旅游产业开始变成大众日常生活的重要需求，很多人现在旅游领域进行消费。新疆位于我国西部地区，地区内资源充足，具备与生俱来的旅游优势，旅游产业发展前景较好。营销策略不只影响本地旅游总收入的提升，此外也可以促进旅游产业的长久稳定发展。本文最先叙述论文的分析背景、分析价值和有关理论内容，之后叙述本地区布尔津县旅游产业发展情况，在第三章从三个部分着手深入研究该地区旅游业存在的不足，且在本文第四部分根据现实问题指出合理的改善方案，本文主要分析目标是为新疆地区旅游业营销策略的调节与筹划提供参考和借鉴。关键词：布尔津县；旅游业；现状；问题；营销策略iiABSTRACTTourism is a strategic industry. In recent years, with the rapid development of social economy and the continuous improvement of people's living standard, tourism has become a basic demand of people's life. Moreover, it is also related to the improvement of the local tourism income and the exertion of its role in stimulating the local tourism economy. Xinjiang is located in the western part of the motherland sleeping by the side, and on this vast and rich land, it has unique tourist resources. There is great potential for developing tourism.This paper first puts forward the research background of the research significance and related theories, then introduces the environmental status of tourism in Burjin County, Xinjiang. In the third chapter, it analyzes the four problems existing in the tourism industry of Burjin County, Xinjiang. In the fourth part of the article, the author puts forward the corresponding optimization scheme for different problems. The research in this paper will provide some guiding significance for the adjustment and deployment of the marketing strategy in the tourism industry in Xinjiang Burjin County in the future.Keywords: Burjin...
