I新零售模式下生鲜产品供应链管理策略研究内 容 摘 要本文首先用生鲜供应链管理的可视性、人工智能性、消费者驱动性三个特点以及使用 SWOT 法分析生鲜电商行业现状作为铺垫，综合盒马鲜生的新零售商业模式，主要从生鲜供应链管理的供应商管理、物流配送管理、库存管理以及信息管理这四个方面进行探讨，分析其生鲜产品供应链管理存在的问题并提出优化建议。在供应商管理方面，打造“新零售、新零供”关系，建立买手制，供商良性协同化发展，优化盒马鲜生与新农人的关系；在物流配送管理方面，优化物流配送模式，改善分拣人员结构，不断提高线上履约能力；在库存管理方面，优化智能库存系统，引入 RFID 周转箱管理；在信息管理方面，优化生鲜供应链信息管理系统，加强对冷链物流人才的培养。关键词：新零售；供应链管理；供应链；生鲜产品供应链IIResearch on fresh product supply chain management strategy under the new retail modeAbstractThis paper use the fresh the visibility of the supply chain management, artificial intelligence, consumer-driven three characteristic and using the SWOT method to the analysis of current raw electricity industry as bedding, integrated box Ma Xian new retail business model, mainly from the raw supplier management of supply chain management, logistics management, inventory management and information management of the four aspects were discussed, analysis its fresh product problems in supply chain management and optimization Suggestions are put forward.In the aspect of supplier management, the relationship of "new retail and new zero supply" should be created, the buyer system should be established, the suppliers should develop in a benign way, and the relationship between boxed horse fresh produce and new farmers should be optimized.In terms of logistics distribution management, optimize the logistics distribution mode, improve the sorting personnel structure, and continuously improve the online performance capacity;In the aspect of...
