I广州茗峰酒店经营管理问题及对策分析内 容 摘 要随着旅游经济的发展以及人们生活水平的提高，酒店行业日益蓬勃发展，酒店经济便成为城市经济中重要的一部分。酒店业的兴起，给众多创业者提供了机会，现如今中小型酒店已经占据了城市酒店行业的很大一部分。因此，酒店业的竞争日趋激烈，酒店的经营管理模式正面临着巨大挑战。本文首先以中国酒店行业的现状与发展背景作为研究前提，并从中发现其在发展过程中所遇到的问题及挑战。再以广州茗峰酒店作为小型酒店业的代表性调查对象，分析研究广州茗峰酒店的经营管理现状和存在的问题，结合企业经营管理相关理论，提出针对性的改革对策。论文以新零售、服务营销等现代酒店经营管理理念作为对策基础，试图为小型酒店企业的发展寻找突破口，以期提升小型酒店的经营管理现状。关键词：酒店经营管理；新零售；服务营销；全方位营销 IIIIIAnalysis of Problems and Countermeasures of Guangzhou Mingfeng Hotel Operation Management AbstractWith the development of the tourism economy and the improvement of people's living standards, the hotel industry is booming, and the hotel economy has become an important part of the urban economy. The rise of the hotel industry has provided opportunities for many entrepreneurs. Nowadays, small and medium-sized hotels have occupied a large part of the urban hotel industry. Therefore, the competition in the hotel industry is becoming increasingly fierce, and the hotel management and management industry faces huge challenges.This article first takes the current status and development background of the Chinese hotel industry as a research premise, and discovers the problems and challenges it encountered in the development process. Then take Guangzhou Mingfeng Hotel as a representative survey object of small hotel companies, analyze and study the current status and existing problems of the management of Guangzhou Mingfeng Hotel, and put forward targeted reform measures in combination with the releva...
