目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 沈阳市天马时代投资管理有限公司理财业务发展现状...................................31.1 沈阳市理财业务概况...................................................................................31.2 沈阳天马时代公司理财产品概况...............................................................52 沈阳天马时代公司理财产品营销问题...............................................................72.1 理财产品分销渠道不够完善.......................................................................72.2 理财产品销售人员业务能力参差不齐.......................................................72.3 理财产品销售行为透明度偏低...................................................................82.4 理财产品创新力度较低...............................................................................93 沈阳天马时代公司理财产品营销问题对策.....................................................113.1 建设多渠道的产品销售体系.....................................................................113.2 加强理财销售人员专业化团队建设.........................................................113.3 加强风险管理.............................................................................................123.4 加强个人理财产品开发与创新.................................................................13结 论.................................................................................................................15参考文献.................................................................................................................16附录 1 沈阳市天马时代投资管理有限公司年终利润表....................................18附录...
