目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 沈阳市招商证券经纪业务发展现状...................................................................31.1 沈阳市招商证券经纪业务经营现状...........................................................31.2 沈阳市招商证券经纪业务服务模式现状...................................................41.3 沈阳市招商证券经纪业务渠道现状...........................................................41.4 沈阳市招商证券经纪业务结构现状...........................................................52 沈阳市招商证券经纪业务存在的问题...............................................................72.1 沈阳市招商证券经纪业务服务模式单一...................................................72.2 沈阳市招商证券经纪业务渠道有限...........................................................82.3 沈阳市招商证券经纪业务结构不完善.......................................................93 沈阳市招商证券经纪业务问题的策略与建议.................................................113.1 细分客户群体，进行差异化服务.............................................................113.2 持续拓展互联网新型业务渠道.................................................................133.3 完善业务结构，发展财富管理业务.........................................................14结 论.................................................................................................................16参考文献.................................................................................................................17附录 1 沈阳市招商证券客户基本信息调查问卷................................................19致 谢............................................
