微博引发的公共事件摘要：微博作为时下最流行的一种信息传播方式，集中代表了互联网时代最新的传播技术和最新的信息传播特征。本文对微博应发的公共事件分为三个部分进行阐述：第一部分为微博与社会公共事件的概念，阐明微博的兴起背景、传播特性以及微博与社会公共事件的关系；第二部分为公共事件的微博传播模式，分析微博能引发公共事件的原因，给公共事件带来的影响和结果，一些什么样的公共议题能引发微博上大量的讨论和疯狂的转载；第三部分微博引发公共事件的负面效应，对微博在传播中的缺失之处进行研究。通过分析微博引发的公共事件中存在的问题，为微博在传播方面提供合适的建议。关键词：微博、公共事件、影响[Abstract] Micro blog as the most popular kind of information dissemination concentrated on behalf of the Internet era the latest communication technologies and the latest information propagation characteristics. The literature review should be sent on micro blog public event is divided into three parts to elaborate: The first part of micro blog and social concept of public events, to clarify the rise of micro blog background, propagation characteristics, and public events micro blog and social relationships; the second part of public events micro blog mode of transmission, analysis micro blog public events can trigger the reason for the impact of public events and results, some kind of public issues can cause a lot of discussion on the micro blog crazy reproduced and ; the third part micro blog public events triggered the negative effects of the spread of micro-Bo in the absence of the Department to conduct research. By analyzing micro blog caused problems in public events for the dissemination of micro blog in providing appropriate recommendations.[Keyword] Micro blog、Public event、Affect 1.绪论 在微博上，140 字的力量能积羽沉舟，1 秒钟转发能在短短时间内将线上舆论转变为线下动员，而开放平台、随时随地分享让个体声音获得了无限放大...
