表情包文化产业的开发现状、问题及对策 公共管理专业

I表情包文化产业的开发现状、问题及对策[摘要] 随着读图时代的到来，传统的网络表情符号已经没有办法满足网友交流、表达的需要，文字表达不了的东西，由图片来表达。另外，由年轻人组成的网友团体，面对不得不面对的学习、生活压力，衍生出一种幽默的、自我嘲讽的表达习惯和情绪。这两种情况的叠加，催生出一种能同时满足两者需求的情绪载体——表情包。而随着表情包逐渐被大众接受，甚至已经形成特有的表情包文化，这样的表情包文化它的开发价值及问题也成为我们应该去思考的一个方向。[关键词] 表情包；文化产业；文化产业开发；产业整合 The Present Situation, Problems And Countermeasures of The Development of Memes IICulture Industry[Abstract] With the arrival of the era of reading pictures ， Traditional network emoticons have no way to satisfy the needs of communication and expression for Internet users. pictures can do the things which words can not do. In addition, A group of young people who have to face the pressure of learning and life. which lead to a kind of humorous, self deprecating expressions and emotions. The superposition of these two situations, It gives birth to an emotional carrier that can satisfy both needs, which called memes. With the appearance of memes was gradually accepted by the public, it has even formed a unique memes culture. We should think about the development value and problems of memes for the situation.[key words] memes；culture industry；Cultural industry development； Industrial integrationIII目录摘要................................................................IAbstract...........................................................II引言................................................................11 表情包的发展现状..................................................11.1 表情包的“前世今生”.........................................11.2 表情包的发展现状.............................................32 表情包文化产业的开发价值...