课程设计（论文）《经济博弈论》课程 PBL 教学模式问题讨论报告题目：网络产品市场博弈分析学 院 经济与贸易学院 专 业 经济学 年级班别 2024 级经济学 2 班 组 别 2024 级经济学 2 班第 2 组 组 长 陆浩基 组员姓名：尚红卫、刘鹏、马年华 谭远森、颜靖雨、覃自丽 唐敏、叶颖茵、余雪华指导老师 张成科 朱怀念 2024 年 6 月摘 要本讨论报告分为七个部分。论文的绪论介绍了论文的讨论背景、讨论方法和论文的基本框架；其次是介绍了网络产品和网络外部性的相关知识；再是运用基本的博弈模型分析了对称网络产品的竞争策略问题；然后选取了豪泰林（Hotelling）模型分析 APP 这种网络产品的价格竞争问题并提出相关策略；然后是产品差异化的计算机软件网络产品的博弈分析及相关案例；最后做出对网络产品竞争博弈的总结并得出结论。关键词：网络产品 软件 竞争 博弈 豪泰林模型 AbstractThis research is divided into seven parts.Firstly,the background,the method and the basic frame of the dissertation are studied in the introduction.Secondly, the knowledge of network product and network externality is introduced.Thirdly, the competition strategy problem of the symmetric network products is analyzed by the basic game model;and then selecting the Hotelling model to analyze the price competition of app and putting forward relevant strategies.Then using the game theory to analyze the computer software which has the charateric of product differentation as well as studying the related case .Finally, making summarizes about the competition analysis of the network product and drawing the conclusions.Key words: network product 、 software 、 competition 、 game theory Hotelling model.目 录1 绪论............................................................................................................................51.1 讨论背景...........................................................................................................51.2 文献综述...............................................
