Gen服饰公司营销策略管理研究VIP专享

Gen 服饰公司营销策略管理研究摘 要我国人民生活水平的不断上升，服装需求也越来越大，服装的品牌、品种也越来越丰富。消费者选择的多样化，使服装企业面临的竞争也越来越激烈，策略的研究也就更加重要。随着我国经济水平的不断提高，居民家庭收入的不断提升，人们对穿着的需求和品位越加多元化，这无疑给国内的服装企业带来了巨大的发展机遇。然而，伴随着服装企业如雨后春笋般的涌现出来，服装市场的竞争也日趋激烈。同时，国内的许多服装公司还停留粗放型的加工生产阶段，对市场营销方面缺乏科学、系统的理论分析和研究。因此，服装企业要想抓住当前的机遇，必须制定出一个适合企业发展的营销策略，并加强对营销策略的有效实施。无疑，当前针对服装企业的营销策略进行的研究和探索具有巨大的理论和现实意义。本文以 Gen 服饰公司营销策略管理为研究对象。从 Gen 服饰的营营销策略的角度入手，深入分析了Gen 服饰公司的营销现状分析，并在对市场营销组合策略的研究分析中，指出 Gen 服饰在产品策略，渠道策略，价格策略，促销策略中出现的问题，针对 Gen 服饰存在的不足之处，提出合理化的建议。关键词： Gen 服饰，营销管理，营销策略，营销组合Gen clothing company marketing strategy management researchABSTRACTAlong with our country economy level rising ， household income rising， people wearing the needs and tastes of the more diversified， this no doubt to the domestic garment enterprises has brought great opportunities for development. However， along with the clothing enterprises such as bamboo shoots after a spring rain like emerge ， the clothing market competition is becoming increasingly fierce. At the same time ， many domestic clothing company remains extensive processing production stage ， the theoretical analysis and research， the system lacks the scientific aspects of marketing. Therefore， the garment enterprises to seize the current opportunity， to develop a suitable for the development of enterprise marketing strategy ， and strengthen the effective implementation of marketing strategy. Undoubte...